In the post i would like to explain how you can build a brand using SEO and digital marketing and why it is so important.
Google wants brands not websites!
This is nothing new Google have always wanted real businesses and brands in their results pages, however they are now adding certain measures to ensure this. The question is how do I make sure Google can see my website as a brand, below i will explain in 5 points what to do:
Create a Google My Business Account
All businesses have an address and phone number and operate locally. Even if you are a national brand your offices will be local or in a specific town or city. Add your business to their listings and receive a post card. This proves to Google you exist and they can verify this.
Create a solid entity for your business
An entity is a collected of validated or verified information that Google has about your business below is a snippet from google website state what they want as part of your Google entity.
Google state this :
Entity authority data: An entity authority is a verified authority on a specific thing, such as an official website for an artist, a brick and mortar business like a restaurant, or an organization. You help Google see your business or site as authoritative via information you provide in Google My Business, Posts on Google, and by registering and verifying your website using Search Console.
Create structured Json LD markup
Moz explanation of JSON is:
JSON-LD annotates elements on a page, structuring the data, which can then be used by search engines to disambiguate elements and establish facts surrounding entities, which is then associated with creating a more organized, better web overall.
If you include JSON it helps Google make more sense of the content you provide.
Google state they want you to include your social media profiles in the JSON code here is the snippet from there website explaining this:
Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results.
Supported Social Profiles
Use structured data markup embedded in your public website to specify your preferred social profiles. You can specify these types of social profiles:
You can specify other social profiles as well, but they aren’t currently included in Google Search results.
As you can see Google are linking everything together to understand more about you which helps them determine whether your real or not.
Post frequently and share across social media
It is important to consistently post new content that promotes your brand and gets share across all your social media channels. We call this freshness, this also allows your to create more relevance for your website and rank for more keywords and generate more traffic.
For more information on SEO please call Alex on 01992 352196