What is Search Engine Optimisation or SEO Services?
Search engine optimisation (SEO) also know as SEO Services will bring more potential customers to your business by ranking your website higher in the search engines like Google, Bing and yahoo.
SEO isn’t just about building a website for search engine robots its for people to interact and get what they searched for once they land on the website.
If you are interested in AMW Digital and their SEO services please call 01992 352196.
Why Do I Need SEO?
Search engines like Google do two things:
- Crawl the web to gather a database of web pages
- Give users a list of web pages, ranked in order of relevance
When you type a search query into google or other search engines it goes through is huge database of indexed pages called a search engine results page (SERP) and the results it produces are in order of relevance and popularity. The stronger the relevance of a results the higher in google search results it ranks. This results in more clicks and traffic going to that website.
There are a number of mathematical formulas google and other search engines use to help determine where to place you in the search results. Simply if your website pages are as relevant or more relevant than the others, the search engines with place you higher than them. Then popularity comes into place which is in turn how many websites are linking to you.
Most of the web traffic you will get comes from just 3 search engines: Google, Bing, and Yahoo.
More traffic from major search engines can give your business more exposure, customers, and revenue unlike anything else. That’s why investing in our SEO services can deliver an huge rate of return compared to other forms of digital marketing.
To illustrate this here are …
3 Reasons Why Your Business Needs SEO
Search Engines Deliver Up To 70% Of All Known Google Traffic
One study analysing over 310 million website visitors found that search engines like Google were the source of over 60% of all traffic.
Social media players, like Twitter, Facebook, and Instagram, are now biting into that figure. But organic search still pushes the most when it comes to traffic and visitors to your websites business.
SEO Traffic Beats Paid Ads
AMW Digital has researched paid search such as Google AdWords and data shows these accounts for only about 10-15% of all website traffic. Even though SEO traffic is unpaid, organic search results drive 60-75% of website traffic.
This means paid search is only the tip of the marketing mountain.
And this means to for you: You’re leaving money on the table – as much as 75% of potential website visitors and customers – if you ignore SEO and organic search.
Online search is not going away
Using search engines on desktop and mobile are ever increases month after month and are becoming the main medium to finding information and purchases items online. Once your website is optimised and ready it will continue to gain popularity naturally as the world wide web increases its volume if users.
The 4 mistakes in SEO that could be losing you money
- Non-Mobile friendly
Google rolled out mobile first recently and are looking at mobile to be the future of search. This mean your website needs to be friendly on you phone.
This includes load speed, and user experience.
- Broken Links and 404 error pages
Its horrible when you land on a page that doesn’t exist any more. This can also be a problem when there use to be links and traffic at these error pages and you could be loosing out.
Every client we take on will have a full site scan and all error pages will be added to spreadsheet so they can be fixed accordingly.
- Missing External Authority Links
You need to link out to external authority sites to validate your trust and relevancy. Without these Google and the other search engines cant always determine whether you should compete in their most relevant search pages for the given keyword.
- Ignoring Analytics
Having click stream data is crucial in knowing how your website is performing and can give you the edge. Proper set up of Google analytics and clicky analytics is crucial to success.
Do you want to know what it will take you to rank higher?
Our search engine optimisation services are safe, and are qualified by data and testing
Call us no to get a quote for SEO services on 01992 352196