Local Search Engine Optimisation

Local SEO Services

For the last few years local SEO services has become a dominate part of the search results. Google showing what we call the 3 pack which used to be the 7 pack.

SEO for local business’s has now taken a leap forward and small business owners can start to take advantage if Google My Businss.

What is meant by local seo?

In a nutshell local SEO is when Google provide you with the opportunity to rank in the maps results for your business. If you business follows the correct Google guidelines and you implemented your google my business correctly (filled in following guidelines Google provides) and has a decent trust score it will show in the 3 pack for a local search term e.g. restaurants in London. When you use local search optimization your local map will show in the local search results and so improving local rankings for your business website.

Related Tags
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What is local seo marketing

When an SEO expert takes charge of your local business listing he can work with Google to provide exactly what Google wants in a technical way. Google ask for certain signals for your local search marketing campaign which improves ranking factor which a search engine optimization consultant can provide and implement for you.

Local SEO campaigns also include social media signals combined with content marketing which in term help conversion rates because people will like, share and tweet your business this is called social proof. It is best practice to do consistent blog posting which gain social signals as google like your to publish fresh content regularly.

What is a citation for SEO?

A citation is a mention of your name, address and phone number on a high domain authority local business website that will help with your Google maps listing for your business. When you create a quality local listing which includes your name address phone number in a business directory, your google my business listing will increase and your SEO rankings will increase in the local search engine.

Local citations also allow your to use different anchor texts that point back to your website which can be part of your seo campaign and help improve your search results for your brand and maps listings.

Related Tags
moz local, local customers, local rankings, complete guide

What is meant by organic in SEO?

The organic results and shown below the maps listings in the google search results. There are many factors that help with these natural search listings. On page SEO is one of the main factors in SEO rankings. These include optimized title tags, meta descriptions, schema markups and structured data. Once you have done quality keyword research using a keyword tool like googles keyword planner you will start to optimize titles, header and descriptions. You can then use external links to improve website traffic. The more search queries your website receives the better as the traffic will improve the quality score of the website.

Related Tags
title tags, structured data, keyword research, googles keyword planner, local keyword, schema markups, onpage SEO, algorithm update, meta descriptions, search engine results, online business

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Hemel Hempstead

St Albans